The question comes up now and then: how does the OIG decide what to audit? Audit ideas come from a variety of sources. Most are self-initiated, meaning OIG employees identify potential problems by either assessing the challenges facing the Postal Service or using data analytics to flag issues. Other audits are required annually by law, and last but certainly not least, there are the ones that result from requests by stakeholders or Members of Congress.
In modern marketing, companies often draw from a chest of marketing tools to target the right customer at the right time. They mix and match a multitude of advertising channels to create an efficient campaign when every marketing dollar counts against the bottom line.
The Postal Service...Read More