Age Matters to Advertisers

Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.

 
Organize our work blog art

How We Organize Our Work

You may have noticed that most of our blogs are based on our recent audit reports, which lets us highlight some of our work and solicit feedback from readers. Stakeholder input often provides ideas for future reports. 

In fact, our ideas for audit work must be balanced between stakeholder requests, projects mandated by law, and discretionary work. Projects mandated by law include last week’s blog on the U.S. Postal Service’s inventory of unused space. 

 

Top Postal Stories of 2018

People love lists.

Our annual blog listing the top ten postal stories of the just-completed year is always a reader favorite — even if a little later than usual this year. This year, as in many past years, we had plenty of topics to choose from. What made this year a little unusual was just how many prominent postal stories were in the news — and for a long time. We expect to hear more about several of the topics below in 2019.

 

OIG Is Open!

We’re back! The partial government shutdown has ended, and the OIG is back in business. Our website, Hotline, blog, and all our social media activities are up and running, and we’re anxious to hear from you.

You may have wondered why we were furloughed but the Postal Service was not.

The Postal Service’s operations are funded from the sale of postage and fees. Hence, it was fully operational during the shutdown.

 

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