Generation Zis familiar with the Postal Service and a majority both send and receive mail and packages.
To encourage Generation Z to engage with postal products and services as they transition to adulthood, the Postal Service could identify ways to educateand boost awareness of mail.
Generation Z (Gen Z), currently between 8 and 23 years old, is often branded as a digitally native generation. Because they are still relatively young,little is knownaboutGen Zers’ engagement with physical mail. More research is vital as older Gen Zersbegin to enter college and the labor market, andthe Postal Service will have increasing opportunities to educate and boostthis generation’s awareness of mailas they become adults.
The OIG surveyed Gen Zers and found that, despite their Internet connectivity and access to technology, theyare familiar with the Postal Serviceand a majority agreed the Postal Service is relevant to them. Gen Zers also reported being engaged with mail;the majority both send and receivegreeting cards, letters, and packages.As well, nearly halfsaid they share the responsibility of checking and sorting mail with their parents.
While in-person communication is prized and digital channels are preferred for their immediacy, the OIG also learned that Gen Zers do recognize mail as a way to convey emotional connection.In fact, most said that receiving cards, letters, and packages makes them feel happy—and this was a larger percentage those who were happy receiving video calls, emails, or texts. Mail continues to resonate with thisgeneration, andthe OIG’s research provides strategies for fostering Gen Z’s positive engagement with mail.
Joanna Wu-Gerhardt, Ann Spevacek, Kevin Mersol-Barg, Amanda Stafford, and Christopher Backley contributed to this report.