As the ever-lengthening election season gears up, you can expect to receive more political mail. Political mail – also called campaign mail – provides a nice revenue lift for the U.S. Postal Service during election years. In fiscal year 2014, the Postal Service earned more than $317 million from political mail.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More