Expands the main menu

Breadcrumb

White Papers

  • Image
Aug
31
2015
Report Number:
RARC-WP-15-015
Report Type:
White Papers
Category: Innovation

Mobile Opportunities: Smart Services for Connected Consumers

Mobile devices seem to get more popular every day. As of April 2015, almost two-thirds of American adults own at least one smartphone, according to Pew Research. Perhaps not surprisingly, e-commerce is also growing. As more and more people find they enjoy the convenience of not just browsing but also shopping via their phone or tablet, businesses are increasingly aware they need a mobile strategy to complement their everyday website operations.

Back in 2009, the U.S. Postal Service developed USPS Mobile, an app that allows consumers to find the nearest Post Office, schedule a pick-up, put their mail on hold, or track packages. USPS Mobile holds its own against similar apps created by the Postal Service’s competitors. However, working with a digital-mobile strategy expert and a marketing analysis firm, the Postal Service Office of Inspector General has identified opportunities for the Postal Service to expand its mobile offerings.

In this paper we present 10 ideas – five ways to enhance USPS Mobile, and five potential new apps – that the Postal Service could develop and thus attract more customers, generate additional revenue, and improve customer service. Through innovative mobile offerings, the Postal Service has an opportunity to stay ahead of the curve and provide customers with the best possible service anywhere, anytime.