The U.S. Postal Service has had an impressive track record of success in the face of competing technologies, such as the telegraph, telephone, and computers. Successive predictions of the Postal Service’s demise were greatly exaggerated, to borrow a phrase. But the digital revolution, with its smart devices, and social networking, has proven to be an especially challenging period. Creative destruction is weakening many of the nation’s business sectors and public infrastructures.
People tend to attach special meaning to certain places. It turns out, the post office is just such a place for many rural Americans.
Rural customers value the social aspects of the U.S. Postal Service, including its place in the community, according to our latest white paper,...Read More