For the major express companies, preparation for the next holiday season started right after the last one ended. If you’re one of the many Americans whose packages arrived after Santa did last year, you are undoubtedly glad to hear this. In 2013, an unexpected surge in online orders, combined with winter storms and sparse airplane capacity, resulted in FedEx and UPS missing deliveries for Christmas.
There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
As we celebrate our sixth year of blogging, you might think we’ve covered it all. Surely we’ve hit on every postal topic and angle there is, right? Well apparently not. We have a backlog of issues we want to share and people keep giving us excellent insights and feedback.
People care a lot about their local post offices, at least if the number of news stories on the topic and the comments we receive on our blog and Audit Project pages are indications.
For some, the neighborhood Post Office serves as everything from the source of a community’s name and identity, to a spot where neighbors can connect and keep track of each other. Of course the Post Office is also the place where folks drop off holiday goodies and care packages, or buy stamps and other mailing supplies. And rentable Post Office boxes create physical addresses for local entrepreneurs.
Pretty soon, Americans will have no reason to leave their homes. We can order everything online and have it delivered to our doors – even groceries. That’s good news for package delivery companies, if not for Americans’ Vitamin D intake.