Ideas on the Doorstep

You can’t cut your way to prosperity. It’s a common saying in business circles, particularly in the mailing industry. The U.S. Postal Service has done a good job cutting costs, yet still needs to grow revenue with new products and services.

Indeed, recent reports suggest a sure way for a post to boost revenue is by offering customers a range of innovative products, such as parcels, logistics, banking, insurance, and digital services. Many of our papers have encouraged the Postal Service to explore these kinds of revenue-generating products and services.

 

The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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