The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
There’s no denying it: Looks matter. Appearance creates a first impression that is hard to erase. And when you’re talking about postal retail facilities, how they look is essential to the U.S. Postal Service’s business.
Unfortunately, too many retail facilities have fallen into disrepair...Read More