Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
It’s the week before Thanksgiving, when attention turns to travel, favorite family recipes, overeating, and, of course, package delivery.
That’s right. Cyber Monday is right around the corner and predictions put this year’s spend at roughly $3.8 billion in sales. And with an expected jump...Read More