For the major express companies, preparation for the next holiday season started right after the last one ended. If you’re one of the many Americans whose packages arrived after Santa did last year, you are undoubtedly glad to hear this. In 2013, an unexpected surge in online orders, combined with winter storms and sparse airplane capacity, resulted in FedEx and UPS missing deliveries for Christmas.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More