The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
Non-career employees, or temporary workers who do not receive full employee benefits and privileges, make up a significant part of the U.S. Postal Service’s workforce – about 130,000 in fiscal year (FY) 2016. The USPS uses non-career employees throughout its operations.
However, turnover...Read More