Maybe you’ve seen the television commercial with a clueless couple sending their household items up in a hot air balloon to be stored “in the cloud.” It’s funny, but also holds more than a grain of truth. Many of us don’t fully understand the cloud. So we might not realize its promise or potential hazards.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More