The U.S. Postal Service’s foray into digital products is similar to the United States’ showing in international soccer tournaments. We start strong, but then fall behind the rest of the world powers.
Browsing and posting on social media sites is a fun diversion and an easy way to keep up with friends. But have you ever considered how visiting and posting to a site helps keep it alive? Your participation is, in fact, vital for the site’s success, even if you never paid a penny to use it.
If you want to expand your business by partnering with someone to sell your products or services in another location, you’d want that person to represent you appropriately and abide by your practices, right? In short, you’d want your partner to uphold your brand.
Meeting in Philadelphia in May of 1775 – more than a year before we declared our independence from Great Britain – the Second Continental Congress created the position of Postmaster General and conferred the title on Ben Franklin – and effectively established the U.S. Postal Service. The rest, as they say, is history.