Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
With many lengthy disputes that are eventually settled, differences between parties sometimes linger. That seems to be the case with the 40-year-old dispute between Postal Service management and labor over the number of hours a postmaster or supervisor can spend performing work typically...Read More