“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
Remember when trash was just trash? Today, waste management is smart business.
Some years ago, the U.S. Postal Service recognized it could spin trash into gold, so to speak. It could save money by reducing trash disposal costs and generate revenues by turning trash...Read More