B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.


Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing


Certainty Beats Speed

Knowing exactly where your package is and when it will arrive has the edge over how long it will take when it comes to what consumers want in cross-border delivery of online orders. That’s one of the key findings of the most recent survey from the International Post Corporation (IPC) on cross-border ecommerce shopping.



Recent Poll

Number of packages you returned or plan to return post-holidays:

Recent Comments

  • 2 days 20 hours ago
    I am also adding the same issues in Coppell. I order glaucoma eye drops from a mail order pharmacy in Florida. 2 mths ago they sent my package to mcKinney from Coppell in error . It took approx 3...
  • 3 days 2 hours ago
    Click and Ship has been down for months. I get the error message "Sorry, your transaction has been declined. Your transaction cannot be processed at this time with this payment type." I...

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