Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

Hotline Hot Takes

In fiscal year 2018, the OIG hotline was contacted 96,252 times, almost double the number from the year before. Yet many of those complaints don’t actually fall within our jurisdiction and so we pass them along to the Postal Service.

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 1 day 16 hours ago
    Why not illuminate all small offices that are not more than six hours make the six hour offices eight hours again illuminate all street delivery rule, city, and HCR. Give everybody that had their...
  • 1 day 20 hours ago
    I have a package that has been at ISC New York for 8 days now, whereas a package shipped from the same place, on the same day, with similar contents was delivered on Monday. How long does it take for...

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