The economy has changed dramatically over the last 12 months. The Postal Service’s financial situation has changed, as well as its target markets and the fortunes and requirements of its customers. If the Postal Service gathers appropriate data to fully understand customers’ needs and desires, and offers relevant solutions, customers are more likely to choose the Postal Service as their primary supplier of mail products and services. The customer experience includes attributes such as access, convenience, products, services, price and relationship with the Postal Service.
We’ve all heard the mantra “recycle, reuse, and reduce,” but did you know that people focus not only on what products they should buy, but also on how their purchases are packaged, shipped, and delivered?
A recent OIG white paper,...Read More