Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.
This is the second topic in our "Five Elements of a Postal Solution" blog series. Link to last week's topic.
Link to the March 13 blog by Cliff Guffey.
Link to the March 14 blog by Alan Robinson.
Link to the March 15 blog by John Callan.
Link to the March 16 recap.
The Postal Service Network of the Future