Intelligence Delayed, but Not Derailed

It’s back to the future for the requirement that all letter and flat automation mailings be Full-Service Intelligent Mail barcode (IMb) compliant to obtain discounts. Mailers were expecting implementation this week of the Full-Service requirement, but the U.S. Postal Service pushed back the date until 2015 because the Postal Regulatory Commission ruled that the mandate constituted a price increase that would have busted the inflation-based price cap.


Can the Postal Service Deliver the Goods?

The 2013 holiday season turned out to be a particularly eventful one for e-tailers and the shippers that deliver all those packages to your door.

Factors like fewer than average shopping days between Thanksgiving and Christmas and an increasing comfort level with online buying helped push holiday e-commerce up significantly. In fact, demand exceeded expectations and stressed shippers’ capacity, causing some late deliveries of their goods.  


Season’s Greetings

Holiday mailings are as much a part of the American tradition as kids’ letters to Santa.

We’ve talked a lot about the growth in packages, including those all-important holiday gifts. But the Postal Service is also doing its bit to make sure Big Red knows who’s been naughty and who’s been nice. As in years past, families with young “believers” have been taking advantage of the Postal Service offering that ensures letters from Santa have a North Pole postmark (so long as the request was made by December 10).


The Value of Ideas

Let’s talk intellectual property and the U.S. Postal Service for a moment. IP, as it’s commonly called, refers to intangible assets involving creativity and invention. Things like movies, books, computer software, engine design, and even the ZIP Code.


Sending Tidings of Good Cheer by Mail

Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.


Your Ads – and Yours Alone

Wouldn’t it be nice to receive only the advertising mail that interests you? Information about products and services you like or want to learn about, and nothing else? And wouldn’t it be nice for advertisers to know more about what recipients think about their ads? Is an offer appealing, but the timing is not right, or is a recipient completely uninterested?


Will Harry Cast a Spell on Young Stamp Collectors?

Young or old Elvis? That was the question 20 years ago when the U.S. Postal Service considered artwork for the Elvis stamp. The Postal Service put the vote to the public and controversy soon followed. Members of Congress debated the worthiness of an Elvis stamp, then-presidential candidate Bill Clinton weighed in, and the whole thing became fodder for cartoonists and late-night comedians, according to the National Postal Museum.

Elvis Mania paid off and the Elvis stamp went on to become the most popular U.S. commemorative stamp of all time.


Not All Flat Rates are Equal - - Even if They Look Like it

Imitation is the sincerest form of flattery, they say. Maybe so. It’s just not usually FedEx that is doing the imitating or the flattering. But with its new “simple and predictable” flat rate shipping option, FedEx seems to be trying to look like the U.S. Postal Service in one particular way.

The FedEx One Rate bears more than passing resemblance to the popular Priority Mail Flat Rate, suggesting FedEx is shifting strategy to become more aggressive in the light-weight retail package segment it once largely ceded to the Postal Service.