The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.


What should be the top priority for capital investment?

For the first time in years, the U.S. Postal Service has money to invest in its future. Postal officials have said they expect to spend about $2 billion on capital projects in 2015.

There’s a good chance most of that investment will go toward revamping the 190,000-vehicle fleet – one of the Postal Service’s most pressing needs. Our audit work found that the Postal Service’s vehicle fleet is adequate for delivery needs only until about 2017.


Do you find flexibility policies helpful or harmful in your workplace?

A business is only as good as its employees, which is why more and more organizations are offering flexible workforce policies to attract and retain the best workers. Among other things, flexible workforce policies help employees adjust their work schedules to the needs and circumstances of their personal lives, so they can have a healthier work-life balance. The idea is that happier employees are more committed and productive employees, and that leads to better customer service.


What do you think was the top postal story of 2014?

The year 2014 was certainly historic on the postal and logistics front. Alibaba entered the U.S. market with a bang, setting a record with the largest ever U.S. initial public offering. For the first time ever, non-mail revenues exceeded mail revenues for postal administrations around the world. Shippers braced for the full effect of dimensional weight pricing. And the U.S. Postal Service added its name to the growing list of agencies and companies to suffer a data breach.


Put Your Stamp on It

It’s been more than 3 years since the U.S. Postal Service changed its rules on postage stamps, ending its long-standing tradition that people on stamps had to be deceased. At the time of the announcement, the Postal Service said it would consider stamps for acclaimed American musicians, sports stars, writers, artists, and other nationally known figures.


The Postal Service and Its Obligation

Most people probably don’t know what a universal service obligation is, much less that the Postal Service is bound by one. But a USO, as it’s commonly called, is essential to ensuring that everyone receives the mail service they need. And the Postal Service’s USO is long overdue for updating and clarification, as you can see in our new white paper, Guiding Principles for a New Universal Service Obligation.


Saluting Our Service Members

On Veterans Day, we reflect on the service that more than 21 million men and women have given to our country. About 1.3 million of them served during multiple wars, dating as far back as World War II.

Many veterans now work in a wide range of fields, from manufacturing and retail to transportation and the entertainment industry, as laborers, managers, and executives, according to U.S. Census data. The largest contingent of veterans, about 14 percent, works in public service or administration, which isn’t really surprising given its close relationship to military service.