The Value of Ideas

Let’s talk intellectual property and the U.S. Postal Service for a moment. IP, as it’s commonly called, refers to intangible assets involving creativity and invention. Things like movies, books, computer software, engine design, and even the ZIP Code.

 

Sending Tidings of Good Cheer by Mail

Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.

 

Your Ads – and Yours Alone

Wouldn’t it be nice to receive only the advertising mail that interests you? Information about products and services you like or want to learn about, and nothing else? And wouldn’t it be nice for advertisers to know more about what recipients think about their ads? Is an offer appealing, but the timing is not right, or is a recipient completely uninterested?

 

Will Harry Cast a Spell on Young Stamp Collectors?

Young or old Elvis? That was the question 20 years ago when the U.S. Postal Service considered artwork for the Elvis stamp. The Postal Service put the vote to the public and controversy soon followed. Members of Congress debated the worthiness of an Elvis stamp, then-presidential candidate Bill Clinton weighed in, and the whole thing became fodder for cartoonists and late-night comedians, according to the National Postal Museum.

Elvis Mania paid off and the Elvis stamp went on to become the most popular U.S. commemorative stamp of all time.

 

Not All Flat Rates are Equal - - Even if They Look Like it

Imitation is the sincerest form of flattery, they say. Maybe so. It’s just not usually FedEx that is doing the imitating or the flattering. But with its new “simple and predictable” flat rate shipping option, FedEx seems to be trying to look like the U.S. Postal Service in one particular way.

The FedEx One Rate bears more than passing resemblance to the popular Priority Mail Flat Rate, suggesting FedEx is shifting strategy to become more aggressive in the light-weight retail package segment it once largely ceded to the Postal Service.

 

No More Day of Rest for Postal Package Delivery

This week the Postal Service announced plans to move into one of the few remaining frontiers of package delivery – Sundays.

Under a new negotiated service agreement approved by the Postal Regulatory Commission, e-tailing giant Amazon.com will use the Postal Service’s Parcel Select service to ship everything from clothing to garden tools on Sundays. The program is running now in the New York and Los Angeles metropolitan areas, with a rollout planned in 2014 in Dallas, Houston, New Orleans, and Phoenix, to name a few.

 

Fall Mailing Season Gets Rolling

This is the time of year when retailers, nonprofit organizations, and other mailers step up their holiday advertising mailing campaigns. Volume spikes in this period, known as the fall mailing season, which then gives way to the even-busier holiday mailing season, when personal correspondence and packages spike. The U.S. Postal Service makes most of its money for the year in the period between Labor Day and Christmas.

 

Exigent Price Increase Proposed

The U.S. Postal Service’s governing body, the Board of Governors, voted this week to request permission to raise postage prices above the inflation-based price cap to generate $2 billion in revenue in 2014. It is asking the regulator, the Postal Regulatory Commission (PRC), to allow the Postal Service to raise the price of a stamp by 3 cents (to 49 cents), which is 2 cents more than the annual inflationary increase. Prices on other single-piece and commercial mail products would also increase.

 

Share and Share Alike (P2P Commerce)

The U.S. Postal Service can play unique and positive roles in the expansion of the peer-to-peer marketplace, as suggested in a new OIG white paper, Peer-to-Peer Commerce and the Role of the Postal Service. American consumers are familiar with peer-to-peer (P2P) digital commerce and increasingly comfortable buying and selling that way. Millions of people place offerings and shop on eBay, Craigslist, etsy, and other sites every day.

 

Pages