Given the U.S. Postal Service’s significant role in the nation’s founding, it’s probably not surprising that it owns a number of historic properties. But when the historic institution needs to modernize and optimize its network of postal facilities, how should it handle its historic properties? This has proved an especially volatile question for those citizens most directly affected. A property is eligible for historic status if it meets the National Register criteria, which involve the property’s age, integrity, and significance.
Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.
The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
Love ‘em, hate ‘em or feel indifferent, stamps are certainly getting their 15 minutes of fame. Not only are the latest stamp releases creating major buzz (think Harry Potter and Jimi Hendrix) but alternatives to buying stamps at Post Office counters – such as online and retail partners – are gaining in popularity.
That ethereal voice was enough for Ray Kinsella to build a baseball diamond in his cornfield in the movie Field of Dreams. But is this approach a sound business model for same-day delivery providers? It seems to be the model they are following: provide same-day delivery in anticipation that customers will eventually consider it standard practice – and actually want it.
Benjamins, dough, cabbage, coin, greenbacks. Most of us could rattle off a dozen or more slang words that mean money. But we might be unsure what certain financial terms -- operating income, liquidity -- mean. When you follow the U.S. Postal Service, this might put you at a disadvantage, especially when it’s quarterly financial statement time.
Canada Post shares a number of similarities with the U.S. Postal Service, including its founding by Benjamin Franklin in 1753 when both Canada and the 13 colonies were under British rule. Both posts are self-supporting, meaning they pay for their operations through the sale of postage and services. And Canada Post, like the Postal Service, has suffered volume losses the past few years.
Postal customers took fewer trips to the Post Office this past holiday season but that doesn’t mean they spent less on postal products. They just conducted more business through alternative channels, such as online at USPS.com and self-service kiosks. Over the 2013 holiday season, transactions at brick-and-mortar post offices were down 8 percent compared to last year, but transactions through alternative access were up 17 percent, postal officials reported.
There’s no lack of opinions in Washington about what the U.S. Postal Service should do to get out of its precarious financial situation. Cut this, add that, restructure these, and so on. But what about the public? What do Americans want - expect - from the Postal Service?
Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.