Sellers Can’t Afford to Box Themselves In

With more than 226,000 different decorative pillows to buy on Amazon, you could spend a week just browsing for them. And then you could use another week to peruse all the pillow choices on the other online marketplaces, like eBay and Etsy.

Suffice to say, you can find a ton of options online for just about any trinket you need. On the other hand, if you are one of the millions of online sellers, you have an awful lot of competition. So, sellers really need to differentiate themselves from the pack to earn customers, especially repeat customers. 

 

Keep it Clean… and Safe

We hear a lot about the U.S. Postal Service’s brand. And rightfully so. The brand is among its most precious assets.

The post office lobby is certainly a lens through which the customer views the brand. A post office lobby is the principal business office of the Postal Service and often the only close-up look at postal operations that many customers get. Its appearance directly affects the Postal Service’s public image.

 

Looking at Product Cost Changes

There are many ways to cut costs. Ask any company that has tried to reduce costs. Or even look at your own household situation. You can cut down on take-out dinners, cancel a vacation, or drop a gym membership you aren’t using anyway. But at a certain point, you realize some costs are just not in your control. You can’t do much about what the utility company charges you or what it costs to fix your car when it breaks down.

The same is true for the U.S. Postal Service.

 

B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Certainty Beats Speed

Knowing exactly where your package is and when it will arrive has the edge over how long it will take when it comes to what consumers want in cross-border delivery of online orders. That’s one of the key findings of the most recent survey from the International Post Corporation (IPC) on cross-border ecommerce shopping.

 

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