Even with smartphones, high-speed Internet, and other modern technologies, Americans spend an inordinate amount of time running errands. Interacting and conducting business with our government is no exception. It can be time-consuming. Wouldn’t it be great to use the local Post Office as a one-stop center for doing business with government? Or, what if the U.S. Postal Service had a digital platform to access government services or information online?
Some have argued that the U.S. Postal Service should be allowed to raise prices in order to increase revenue and ensure that the sales of their products cover their costs. Others have argued that the current costing system may overstate the cost of some products, as it assumes the Postal Service is able to adjust its capacity, such as quickly closing a facility or eliminating a tour, to match the decline in mail volume.
The U.S. Postal Service is about the best in the world at providing its core service of mail delivery. In fact, its ability to deliver mail and return undeliverable mail to the sender effectively makes the United States government one of the most efficient in the world, according to a working paper by National Bureau of Economic Research.
Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.
This is the second topic in our "Five Elements of a Postal Solution" blog series. Link to last week's topic.
Link to the March 13 blog by Cliff Guffey.
Link to the March 14 blog by Alan Robinson.
Link to the March 15 blog by John Callan.
Link to the March 16 recap.
The Postal Service Network of the Future