It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
If you are a regular visitor to our blog or any part of our website, you are probably familiar with our mission: to ensure efficiency, accountability, and integrity in the U.S. Postal Service. Our work also helps to maintain confidence in the postal system and to improve the Postal Service’s...Read More