The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
If you are a regular visitor to our blog or any part of our website, you are probably familiar with our mission: to ensure efficiency, accountability, and integrity in the U.S. Postal Service. Our work also helps to maintain confidence in the postal system and to improve the Postal Service’s...Read More