The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
It’s not just baseball diplomacy that is happening between the United States and Cuba. U.S. mail is now flowing directly to the island nation – another major step in the process of normalizing relations between the two countries.
In March, the U.S. Postal Service reestablished direct...Read More