Sellers Can’t Afford to Box Themselves In

With more than 226,000 different decorative pillows to buy on Amazon, you could spend a week just browsing for them. And then you could use another week to peruse all the pillow choices on the other online marketplaces, like eBay and Etsy.

Suffice to say, you can find a ton of options online for just about any trinket you need. On the other hand, if you are one of the millions of online sellers, you have an awful lot of competition. So, sellers really need to differentiate themselves from the pack to earn customers, especially repeat customers. 

 

No Time like the Present

It’s Christmas in July for the retail industry. Holiday decorations might not hit stores for a few more months, but retailers are now working on their 2015 holiday plans. 

And you can bet that shipping strategies are a big part of those plans. Online sales made up about 10 percent of the $616 billion in holiday sales last year, so shipping plans are a top priority for retailers. In addition, more and more retailers are eyeing the international market, which means cross-border shipping is part of the mix as well.

 

How often did you use your smartphone to pay for things this holiday season?

With 1 billion smartphones shipped in 2013, it’s safe to say mobile devices are the future of shopping, banking, and transactions – if not everything. Retailers and technology companies certainly agree, as they race to provide consumers with the ideal mobile payment system.

Before the holidays, Apple unveiled Apple Pay, a wireless payment system. Thanks to near-field communication technology, Apple Pay lets owners of the newest Apple phones and products pay for goods by scanning their phones on a payment terminal. The Apple Pay account links to a customer’s credit or debit card.

 

Shop, Drop, and Mail

This holiday season many of us will find ourselves rushing from one errand to the next, often visiting a variety of stores to accomplish all of our tasks. Wouldn’t “one-stop shopping” be easier? Wouldn’t it be nice to get everything from shopping to wrapping to shipping taken care of in a single trip? Locations offering a multitude of services potentially increase foot traffic because of the convenience they offer. They also create opportunities for the company to sell more products and services to its customers.