If you want to expand your business by partnering with someone to sell your products or services in another location, you’d want that person to represent you appropriately and abide by your practices, right? In short, you’d want your partner to uphold your brand.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More