Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
We didn’t create our blog just to use the catchy name, Pushing the Envelope. We did it to inform and engage stakeholders about our work, particularly our audits and white papers, and the occasional topical issue.
That work, by the way, is rooted in our mission of ensuring efficiency,...Read More