Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
Service might be in its name, but transportation is a major part of its game. If there was ever any doubt about how essential transportation is to the U.S. Postal Service’s operations, take a look at the list of the USPS’ top suppliers for fiscal year 2016. Five of the top 10 provide...Read More