In a world where speed is everything, a new product is becoming popular that takes it s-l-o-w. It’s called Future Mail. In China, several companies are offering to deliver mail as slowly as you want, — even weeks, months, or years into the future. No time machine necessary!
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More