If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
It’s not easy to find something the entire postal community can agree on. But the U.S. Postal Service’s need to replace its delivery vehicles just might get all heads nodding.
Given package volume growth, the Postal Service needs vehicles with increased cargo-handling capacity to replace...Read More