If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
Two times a year, we publish a report of our work and activities for a just-ended six-month period. This Semiannual Report to Congress (or SARC, as we affectionately call it) is required by law, but it’s also a chance for us to share our record of work with our many stakeholders.
The work...Read More