A recent consumer study released by Epsilon Targeting shows direct mail is still important to us. As a method to advertise goods and services, direct mail plays a major role in many consumer decisions — especially among young adults.
The image of the auditor sitting in front of a stack of spreadsheets, with a trusty calculator at the ready, is right out of central casting. So is the investigator on round-the-clock surveillance to uncover fraud or misuse of government funds.
Those techniques have their place, of course...Read More