Wow, how time flies. Five years ago we launched our first blog as a way to engage stakeholders and solicit input on important postal topics. We haven’t stopped blogging since – 282 and counting (and more than 670,000 views!). A lot has changed in that 5 years – not necessarily for the U.S. Postal Service but in the social media realm.
Last month, the U.S. Postal Service awarded the contract for a pilot program for a cloud-based identity management system called the Federal Cloud Credential Exchange (FCCX). Using a closed communications network, or "digital pipelines", the Postal Service will deliver digital packets ("envelopes") of secure identity data between government agencies and private or public identity providers.
Until the early 1970s, citizens applying for passports had to wait in long lines at one of 10 U.S. Department of State passport offices or at a federal or state court. The traveling public was not happy about the inconvenient locations of these offices or the hours’ long wait to submit an application, and they let their elected officials know. The solution allowed post offices to accept and process passport applications on behalf of the State Department. The passports were then mailed directly to the applicants.
Anyone who would argue that social media is not a critical communications tool for businesses and organizations probably still listens to 8-track tapes and uses an abacus. Social media – when done right – can increase transparency, facilitate collaboration, promote brand awareness, build community, and help an organization solve problems. A recent audit report from the Office of Inspector General recognizes the U.S. Postal Service’s early efforts in social media, but also cites opportunities for the organization to strengthen its social media presence.
For many Americans, Labor Day marks the end of summer and a day to grill hot dogs or enjoy the pool one last time before it closes for the season. Labor Day’s history is often overlooked. It was started to salute the social and economic achievement of American workers, and to pay tribute to the contributions workers have made to the strength and prosperity of the country.
Everyone loves getting something for free. Soon, you may have to look no further than your mailbox for a free sample. The U.S. Postal Service is offering consumer package goods companies and other direct mailers a discount on sending product samples in the mail through the end of September.
Alternative fueled vehicles are gaining renewed interest with the abundance of cheap, domestic natural gas. Compressed natural gas (CNG) vehicles took off in the 1990s as infrastructure development surged. Service stations then declined for a decade but are now resurging. Liquefied natural gas and ethanol are other options, as is a new clean fuel called GDiesel, a combination of conventional diesel and natural gas that can be used on conventional diesel engines without modifications.
Performance-based contracting lets government agencies acquire services using contracts that define what is to be achieved, not necessarily how the work is done. The idea is that contractors have the freedom to define how they will achieve the objectives, which allows them to use innovative approaches. The government benefits by receiving best-value products and services.
Global e-commerce sales topped $1 trillion for the first time in 2012 and they are expected to grow another 19 percent this year, according to data from research firm eMarketer.com. While North America leads the world in online sales, Asia is expected to take the mantle by the end of this year. China drives Asia’s growth and this year it should surpass Japan as the world’s second largest e-commerce behind the United States and its $385 billion in online sales.
The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.