The U.S. Postal Service is a key player in a year-long trial of a unique public-private partnership effort that would let citizens securely and voluntarily sign up for online services at multiple agencies using a number of different digital identities. The user would then use whichever password and identity is most convenient – whether the identities are issued by the government or a private company – to log in across multiple government agencies.
We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent...Read More