The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Non-career employees, or temporary workers who do not receive full employee benefits and privileges, make up a significant part of the U.S. Postal Service’s workforce – about 130,000 in fiscal year (FY) 2016. The USPS uses non-career employees throughout its operations.
However, turnover...Read More