The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Two times a year, we publish a chronicle of our work and activities for a just-ended 6-month period. This Semiannual Report to Congress (SARC) is required by the IG Act, but it’s also a chance for us to share a summary of work with our many stakeholders, including the public. The work reflects...Read More