Founding father and first Postmaster General Benjamin Franklin is quoted as saying, “There are only two things certain in life: death and taxes.” While people might not like death and taxes, they do like certainty. That’s especially true for mailers.
In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.
Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit...Read More