Digital Head Count

What a difference a decade makes. The U.S. Census Bureau is planning to use technology in a big way for the upcoming 2020 census, relying on digital surveys rather than the traditional mailed-back paper surveys. Citizens will receive a letter in the mail directing them to fill out their survey online.

 

Putting a Stamp on Good Causes

Would you pay more for a postage stamp if the extra money went to support a cause you consider important? Many people would, and do. It’s the idea behind semipostal stamps. You may be familiar with the Breast Cancer Research semipostal stamp, but might not know about its history or the semipostal stamp concept.

 

ZIP Code Allegiance

Many of us remember when 90210 was more than just the ZIP Code for ritzy Beverly Hills. It was the name of a popular TV show, etching itself forever in the annals of American pop culture.

Perhaps, that little piece of Americana helps explain the power of the ZIP Code. It’s more than just five numbers (or nine if you use the plus-four) at the end of the address block.

 

Post-Holiday Blues?

The major carriers have announced price increases for early 2016 but the holiday season is still expected to be a buyer’s market. Major retailers will again offer free shipping deals, free returns, and easy in-store pickup for those seeking that option.

 

A Forward PASS

With package delivery a growing part of the business, it’s no surprise the U.S. Postal Service has focused efforts on improving tracking and visibility for parcel services. PASS – the Passive Adaptive Scanning System used to scan packages and identify delivery routes – represents both the promise and pitfalls of major investments in this area.

 

Try It, You’ll Like It

Coupons, sales, two-for-one offers, and loyalty programs are just a few of the countless types of promotions businesses use to move inventory or get consumers to try new products and services. 

Commercial enterprises offer deals, specials, or rewards programs from time to time because … they often work. Chances are one of these marketing techniques recently influenced your buying decisions.

 

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