If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
No, we didn’t launch our new website just to mark the anniversary of our Pushing the Envelope blog. It’s just a happy coincidence. But we do want to mark both occasions as they share a very important common element: you.
Seven years ago, we started this...Read More