Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.
Often when you make a charitable donation in response to a direct mail campaign, you’re asked to put a stamp on the prepaid envelope. It’s another way to help the organization save on costs. And for a nonprofit, those savings can add up.
The prepaid envelope is known as business reply...Read More