The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
No, we didn’t launch our new website just to mark the anniversary of our Pushing the Envelope blog. It’s just a happy coincidence. But we do want to mark both occasions as they share a very important common element: you.
Seven years ago, we started this...Read More