Try It, You’ll Like It

Coupons, sales, two-for-one offers, and loyalty programs are just a few of the countless types of promotions businesses use to move inventory or get consumers to try new products and services. 

Commercial enterprises offer deals, specials, or rewards programs from time to time because … they often work. Chances are one of these marketing techniques recently influenced your buying decisions.


Spinning a Multi-Channel Web

The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.


What is the appropriate pricing regime for the Postal Service?

This is the fourth topic in our "Five Elements of a Postal Solution" blog series. Link to last week's topic.
Link to today's recap.
Link to Thursday's blog by John Waller.
Link to Wednesday's blog by Jeff Colvin.
Link to Tuesday's blog by Jessica Lowrance.

Recapping the week - March 30, 2012

In the fourth week of our blog series, we asked three experts to give us their opinions on an appropriate pricing regime for the Postal Service.


What Do You Think of the Priority Mail Advertising Campaign?

“If it fits, it ships.” If this sounds familiar, you probably heard it from the Postal Service’s Priority Mail® Flat Rate advertising campaign broadcasted on TV or radio. The Flat Rate option offers a simpler way to ship — whatever fits in the flat rate box or envelope (up to 70 pounds) ships for one rate to anywhere in the United States. There is virtually no weighing or calculating. The packages reach their destinations in 1 to 3 days. Normally, Priority Mail prices are based on weight and destination.