Every Door Direct Mail: Coming to a TV Near You

Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.


Moving at the Right Speed

The U.S. Postal Service’s network was designed to deliver First-Class Mail in 1 to 3 days. If you drop a First-Class letter going to a local address in the mail, you can expect it to be delivered the next day.

These basic delivery standards date from a time before e-mail and other electronic methods of of communication. Now, as some First-Class Mail shifts to electronic alternatives, are these service standards worth the cost?


Electronic Postage Statements – Boon or Bust?

PostalOne!® is a web-based system designed to facilitate business mail processing and allows the Postal Service to electronically collaborate with business mail customers. It is also used to streamline the mail acceptance and postage payment process. Mailers can either submit a paper postage statement (a summary of items mailed showing postage) or use one of three electronic formats.

•Postal Statement Wizard (PSW).