Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.
Technology plays a huge role in the fast-moving package delivery market. Package delivery companies that skimp on innovation investments do so at their own risk.
As part of its effort to be the “shipper of choice” for customers, the U.S. Postal Service has invested millions of dollars in...Read More