Tea leaves, crystal balls, palm readings: There are lots of ways to try to predict the future . . . and most of them are useless. Still, careful examination of measurable indicators — and a little imagination — can yield some clues as to what may lie ahead. That’s good news for the U.S. Postal Service, because if there’s anything that faces an uncertain future right now, it’s the nearly 240-year-old institution that delivers your mail every day.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More