It’s 2024 – Do You Know What You Need?

Tea leaves, crystal balls, palm readings: There are lots of ways to try to predict the future . . . and most of them are useless. Still, careful examination of measurable indicators — and a little imagination — can yield some clues as to what may lie ahead. That’s good news for the U.S. Postal Service, because if there’s anything that faces an uncertain future right now, it’s the nearly 240-year-old institution that delivers your mail every day.


Sending Tidings of Good Cheer by Mail

Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.


A Labor Day Salute

For many Americans, Labor Day marks the end of summer and a day to grill hot dogs or enjoy the pool one last time before it closes for the season. Labor Day’s history is often overlooked. It was started to salute the social and economic achievement of American workers, and to pay tribute to the contributions workers have made to the strength and prosperity of the country.


Giving Credit Where Credit is Due?

After more than 20 years of service, the venerable POSTNet barcode on envelopes for automating and sorting mail retired on January 28. The Postal Service now requires that mailings have at least Basic-Service Intelligent Mail barcodes (IMb) to qualify for automation discounts. Mailers will need to switch to Full-Service IMb by January 2014 to receive maximum discounts at that time. Even though the Postal Service provided a lengthy lead time and a good deal of education on the discontinuance of the POSTNet barcode, the IMb requirement undoubtedly caught some smaller mailers by surprise.


Top 10 Stories of 2012

The Postal Service faced its own fiscal cliff in 2012 while the larger mailing industry continued to press for reform and innovation. But don’t count mail out just yet. A strong election season reminded many Americans that mail still matters, even in the digital age. And in Europe, one postal operator didn’t let 500 years of history stand in the way of reinventing itself.


Making Voting Quick, Easy and Convenient

The historic election of 2012 is over. Whether your candidate won or lost, you can feel confident that the American electoral process, a model for the free world, worked as the Founding Fathers intended – even if they never could have imagined spending billions of dollars on an election.

However, many citizens complained about the long lines at polling places and the unreasonable wait times. The wait times seemed to range from 30 minutes to several hours. In some cases, voters abandoned the polls altogether after a lengthy wait.
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Political campaign mail: Does the mailbox influence the ballot box?

As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.