Pretty soon, Americans will have no reason to leave their homes. We can order everything online and have it delivered to our doors – even groceries. That’s good news for package delivery companies, if not for Americans’ Vitamin D intake.
That ethereal voice was enough for Ray Kinsella to build a baseball diamond in his cornfield in the movie Field of Dreams. But is this approach a sound business model for same-day delivery providers? It seems to be the model they are following: provide same-day delivery in anticipation that customers will eventually consider it standard practice – and actually want it.