The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
It’s been said the opioid epidemic does not discriminate. Its impact is felt in all communities — rural or urban, big or small, wealthy or poor. As was noted at a recent Senate hearing, nearly every American has been touched in some way by this crisis.
Policymakers are looking to attack...Read More