Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.
With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively?