If you’re like most people – say, the 64 percent of American adults who own at least one smartphone, according to Pew Research – you probably do a fair amount of online browsing wherever you happen to be. Increasingly, mobile is not just an extension of the web experience but rather the focal point of it: All signs point to mobile driving e-commerce’s future growth.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More