The generation known as Digital Natives – born and raised in the age of the Internet – are said to live much of their lives online in one way or another. Indeed, while use of email is hardly exclusive to their demographic, it’s no coincidence that their rise has corresponded with the decline of mail volume.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More