It’s 7:30 am and you’re a letter carrier . . . so take a moment and imagine the following as a typical workday. First, you walk into the office, clock in, and check in with the boss. Then, you load up the vehicle with the mail that is already prepared for your route. Finally, at 7:45 am, you jump into the vehicle, drive off and begin delivering the mail. At no point are you required to manually sort mail. Is that day far off in the future . . . or, is it just around the corner?
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More