The Midwest is the nation’s “breadbasket.” New England has its Patriots. Appalachia loves its bluegrass music. And it never rains in Southern California. We all associate certain things with different regions of the country. Now, it seems, one of those things is mail volume.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More