It’s no secret what the advent of digital technology has done to mail volume, particularly First-Class Mail. But there’s an emerging digital technology catching hold that could be a boon to the U.S. Postal Service. It’s called 3D printing, and it’s expected to increase the number of lightweight parcels, a segment of the parcel market where the Postal Service excels.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More